What to Blog to Attract Your Dream Clients
Blogging.
Blogging needs no introduction. I think we’ve all heard of it.
You may love it or hate it … or have a love-hate relationship with it. (Like planks … I know they’re good for me, but why are they so torturous.)
Many wedding photographers blog on their websites as an opportunity to show recent weddings they’ve photographed.
But blogging can be so much more than just a web page with lists of photographs.
Blogging can be an extremely powerful, strategic marketing strategy for wedding photographers.
As a wife, homeschool mom of three, and small business owner, my time is precious and (oftentimes) fleeting. I don’t want to waste time on anything, especially in regards to my business.
I don’t want you to either.
That’s why I’m going to share the secrets to blogging successfully as a wedding photographer – so your blog can serve you as a powerful business asset that markets for you to your dream clients, 24/7/365.
If you want to learn more about why blogging is important for your wedding photography business, check out my blog post here: 3 Reasons Why Wedding Photographers Need a Blog.
What to Blog
Here’s the foundation for blogging successfully: What you blog is going to determine if your blog serves your business well.
While it may be easier (and more fun) to blog about your vacations or favorite products, this content won’t serve you well as a marketing strategy. Instead, you want to write about content that’s relevant to your wedding photography business.
But here’s the truly amazing secret – you need to blog content that is important to your ideal client.
Mic drop.
Let that sink in for a minute.
It sounds like a no-brainer, but so many new bloggers miss the mark.
So let’s break it down.
Who do we want to visit your website? Your ideal, dream clients. The couples that you want to photograph over, and over, and over again.
How do we get them to your website? We create content that attracts those individuals. This is the secret to utilizing your blog as a powerful business asset.
Before we jump into the specifics of what to blog, let’s discuss the #1 mistake I see wedding photographer bloggers making.
Blogging your weddings with a marketing strategy in mind is not labeling a web page with “Johnson Wedding – Napa Valley Vineyard” and then listing 75 photos.
If you’ve been using this as your blogging layout, it’s okay. I’m glad you’re here! Let me explain why it’s not doing you any favors as an SEO/marketing strategy.
A web page with little-to-no text is impossible for search engines to index — aka, “reading” the text and determining what content is on the page. A search engine – as of the writing of this post – can’t “see” a photo. If the search engine can’t determine what is on the page, it won’t list the page in search engine results pages (SERPs). No one likes a grumpy Google. You need to keep Google happy.
This is why I recommend blog posts with 1,000+ words (and it needs to be high-quality content, not fluff).
We want every page on your website to earn its place and help drive traffic to your website. Especially traffic made up of your ideal, dream clients.
So what exactly does that look like? There are two primary blog post categories I recommend wedding photographers focus on: portfolio blog posts and client content blog posts.
Portfolio Blog Posts
Let’s start with the portfolio blog posts. These are posts that showcase weddings you have photographed. As I talked about in 3 Reasons Why Wedding Photographers Need a Blog, we want to use your blog as an opportunity to showcase your wedding photography skills, build your credibility, and boost your SEO (search engine optimization) to drive ideal clients to your website.
I want you to remember a phrase – everyone loves a good story.
We are storytellers! Humans love to share and listen to stories. As wedding photographers, you can beautifully and artistically tell the story of the weddings you have photographed, through your blog. At the same time, you are helping to build connections with your audience by allowing potential clients to get to know you better! Win-win!
Plus, telling the story of the wedding is a perfect opportunity to add text (and those keywords!) to a web page and make search engines happy.
Let’s break down how to tell the story in your blog (and please remember – you should always get permission from your clients to share their story and photos before you write and publish anything):
STEP 1: Like any good story, you should start at the beginning and introduce the characters: Who is the couple? How did they meet? What do they do? Any fun and interesting tidbits or anecdotes you can include here are great! Do they have a cute falling-in-love story?
STEP 2: Next, let’s introduce the setting: Where is the wedding (city and area)? What is the venue(s) for the ceremony and reception? What is the style and feel of the venue? Why did the couple choose this venue? Was the weather cooperative? Were there any unexpected surprises?
STEP 3: The stage has been set… let the storytelling begin. You don’t need to include all of these points, but touching on some of them in a way that flows naturally lets you convey to your audience the story of what happened while including the juicy details.
What was the color palette, decor, and vibe/theme for the wedding? Why did the couple choose this? Were there any special aspects included?
What did the wedding party wear? What were the bridal bouquets? Were there any special touches on outfits? Fun socks? Special bridal party gifts? (My husband once received a handcrafted sword as a groomsman gift!)
What was the overall feeling of the day? How were everyone’s emotions? Were there any special, tender moments or laugh-out-loud goofs?
What did the couple incorporate into their big day that was unique or special: hobbies, pets, spiritual or symbolic gestures, special guests, family traditions?
STEP 4: Now we want to start circling our story back to you and your business. Remember, the ultimate goal of your blog is to bring you clients, and we want everything to point to you as the best option for potential couples.
What is something special or heartfelt that stood out to you about their wedding? It could be an object, an individual, something you witnessed …be creative!
How did this couple find you? Why did they agree to work with you? What was it like to work with them?
What is something you did for the couple to make their day extra special? I know this one can be a little tricky, but put some effort into determining what it was. This helps connect you to the wedding and show potential clients how you can be an asset to their wedding, too.
STEP 5: If possible, include a testimonial by the couple. Place it in your story where it naturally flows, or place it at the end of your blog post. If you have other testimonials from guests, bridal party members, etc. that you feel are relevant, you can include those as well, just don’t overdo it. Sometimes, less is more. If the testimonial isn’t high-octane, powerful, specific, and relevant, leave it out.
STEP 6: End the blog post by sharing a list of other vendors who were present at the wedding, and link to their business pages if possible. This can create another SEO boost (we call it “backlinking” when web pages link to additional, relevant websites).
And that, my friends, is how to write a phenomenal wedding photography blog post. Once you’ve got it written, go back and determine where you can add your best-of-the-best photographs throughout the post, in areas that are relevant to the story. If you have additional photos you’d like to include that don’t flow naturally, include them at the end. Just remember — every photograph should earn its place and have a reason to be included.
(PS - a little SEO bonus tip - keep those photographs under 500KB whenever possible, to reduce page-loading times and keep Google happy!).
Keep reading … ⬇️
Client Content Blog Posts
The second type of blog post to write is content that will draw potential clients to your website. I call these posts “client content” blog posts. While portfolio blog posts are about building connection, these blog posts are about demonstrating your expertise and professionalism.
Let’s pause for a moment and imagine your ideal, dream couple. Perhaps they’ve just gotten engaged. They’re starting to research and plan out their wedding. We want to target them right before they’re ready to hunt for a photographer, so you’re first in their mind and they don’t even need to reach for Google. We do this by looking for areas that overlap with your wedding photography business.
For example, many couples start their wedding research by searching for a venue. They may search, “best outdoor wedding venue in Boulder Colorado.” You’ve photographed quite a few outdoor wedding venues and have your favorites. What should you title your blog post? Top 5 best outdoor wedding venues in Boulder, Colorado.
This strategy is especially useful for wedding photographers who live in highly competitive areas. You may not rank in search engine results pages (SERPs) as well for “best wedding photographer in Boulder, Colorado” but if you’re getting potential clients to your website through relevant blog posts that demonstrate your knowledge, you’re going to get noticed.
Here are other overlap ideas to help you get started! Remember, we want to target individuals before they’ve searched for a wedding photographer.
Venue (indoor and outdoor)
Churches
Reception locations
Florists
Wedding planners
Catering companies
Bridal salons
Aestheticians
Decor vendors
Other wedding vendors
I should also note that recommending and linking to other wedding vendors on your website is a great way to build trust with other businesses and potentially introduce partnership opportunities. Bonus!
Once you’ve chosen your topic, write a blog post (remember, we want 1,000+ words) and include relevant photographs you’ve taken, especially when they tie directly into that topic ( photos of the venues you recommend, floral photographs from a recommended florist, etc.). These educational blog posts don’t need as many photographs as the portfolio blog posts, but any time you have a chance to include a couple of photographs you’ve taken is a bonus.
Don’t be afraid to recycle these posts, either! Pay attention to your website analytics - which posts are most popular? If you’re getting lots of traffic to a post about your favorite outdoor venue, change it up:
Top 5 best winter wedding venues in Boulder, Colorado
Top 5 wedding venues with a view in Boulder, Colorado
The 5 best intimate wedding venues in Boulder, Colorado
The 3 best budget-friendly wedding venues in Boulder, Colorado
Why [your favorite venue] is my favorite outdoor wedding venue in Boulder Colorado.
2025 Top 10 roundup of best outdoor wedding venues in Boulder, Colorado
Regardless of what type of blog post you write, you should always link your blog post back to your services in some way. You need a call to action that encourages readers to visit your services page. It doesn’t need to be “salesy” or spammy; “speak” naturally. And make sure to include a big, noticeable button to take them there.
You can also link blog posts to each other, when possible. This encourages website visitors to stay on your website, get to know you better, and see more of what you can do! These “internal backlinks” can also be helpful for SEO.
Keep reading … ⬇️
So let’s wrap it up — your blog can be a powerful business asset when used correctly. When you write meaningful content, you boost your credibility, showcase your skills, and increase website traffic.
Now that you know what to blog, check out the final piece of the puzzle - How to Blog Consistently to Attract Your Dream Clients. Believe it or not, there’s a strategy to that as well.
As always, if you have questions or additional topics that you’d like me to cover, send me a message!
If you think your website is overdue for a facelift and you’re ready to reach the next level of success, I’d love to partner with you to create a powerful, high-converting custom wedding photography website. Learn more about my comprehensive Peach and Pine Experience!
Until next time, I’m cheering for you!
Kylee
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