Are you ready to attract dream clients and charge high-end prices?
It’s time for a custom wedding photography website.
Get a high-converting website that books dream clients all year, showcases your photography, and elevates your business.
The Peach and Pine Experience is a four-week, white-glove experience to plan, design, and create a high-converting wedding photography website that brings high-end clients all year long, elevates your business, and serves as a powerful business asset.
Let’s break down the steps so you know exactly what to expect.
Step 01: 30-minute Complimentary Consultation
We will discuss:
Your business goals, dreams, and needs
Your website vision
Special features and integrations
The start date for your website build
The detailed timeline of your website build
When the consultation is complete, I will send an itemized invoice and contract.
Once you have signed the contract and paid the invoice, you are officially a Peach and Pine Designs client, and your Peach and Pine Experience is booked!
Step 02: Client Project Preparation
You will receive access to your Client Portal. Your client portal contains everything we need for your website build:
Welcome Packet, outlining:
The specifics of and expectations for your Peach and Pine Experience
How to complete your questionnaires
How to compile the necessary assets for your website
Brand & Style Assets
Professional Photographs: Headshots, Portfolio Items, Website Content
How to create your Pinterest Inspiration Board
A detailed timeline of your Peach and Pine Experience
Questionnaires:
Ideal Client Questionnaire: a deep dive into discovering your dream clients
Brand & Style Questionnaire: supply detailed information on your unique brand & style
Webpage Workbooks: provide relevant information - such as testimonials - for specific web pages
I recommend scheduling your website build 3-4 weeks after the complimentary consultation.
This gives you plenty of time to prepare and compile what is needed.
Step 03: Website Build: Copywriting - Weeks 1 & 2
Brand Discovery Call
We will start your website build with a Brand Discovery Call.
We will review and discuss:
Your Pinterest Inspiration Board
Your inspiration websites
Your completed questionnaires and workbooks
Any supplied brand assets
Your website build timeline
We will discuss and confirm:
Your website color palette and style, including fonts
The voice and “feel” of the copy (text) across your website
Your Squarespace plan and any chosen integrations
Copywriting Research & Creation
During weeks 1 & 2, I will research and create all of the copy (text) for your complete website. I write copy that takes into account best SEO practices, target keywords, and your ideal client. Professional copywriting accomplishes two goals:
Rank well in search engine results for your target keywords
Convert website viewers into clients (while weeding out individuals who aren’t your dream clients!)
Throughout the process, I will provide copy drafts for you to review. I have no limit on the number of edits you request, but we will follow a strict timeline to complete your Peach and Pine Experience on schedule.
By the end of week 2, all of your website copy will be complete and ready to be installed on your website.
Step 04: Website Build: Web Design - Weeks 3&4
Website Construction
During weeks 3 and 4, I will build your website within the Squarespace platform.
Throughout the build, I will provide a password-protected link so you can provide feedback and edit requests. As in weeks 1 and 2, you will be able to provide unlimited requests within specified timeframes.
Lesson & Launch Session
On the final day of your website build, we will have a 2-hour live Lesson & Launch Session. We will:
Do a Squarespace walkthrough as I teach you how to use the platform
Perform any final website tweaks together
Connect any integrated accounts (social media, email marketing, scheduling, etc.) if not already complete
Transfer the website to your Squarespace account
Publish the website and launch it to the world!
This call will be recorded. You will be provided a copy of the recording for future reference.
I will also send you a Post-Launch Package with details on how to maintain your website, future assistance options, and final steps.
Step 05: Post-Launch Assistance & SEO Establishment
1-Week Post-Launch Assistance
There’s a big difference between watching an expert explain how to run Squarespace and managing the platform on your own. That’s why I offer 1 week of free post-launch assistance. Forgot how to change a photo or confused about how to find your assets library? I’ve got you. No fear, no pressure, no panic. I won’t leave you hanging.
SEO Establishment
72 hours after your website goes live, I will assist you in connecting your website to Google Search Console, Google Analytics, and Bing Webmaster Tools. These sites further help your website rank well in search engine results and provide you with detailed, advantageous, and invaluable analytics on how your website performs.
I will also provide you with a Continued SEO Success Package, which provides further tips and trips on optimizing and maintaining your website SEO.